Why
Advertise in The Peak?
a) History
Conceptualised and created 20 years ago, The Peak has established
itself as one of the industry’s leading, up-market luxury
magazine. Based on a corporate lifestyle focus, The Peak has
built its reputation and presence on “Appreciating the
Finer Things in Life”. With this principle in mind, The
Peak has travelled the world to bring contemporary articles
and stories on a wide range of topics. Ranging from interviews
of leading businessmen and women to exotic faraway destinations,
The Peak has grown into a recognized and reputable brand name
synonymous with excellence.
With its tradition and long-standing reputation, existing
and potential advertisers can rest assured that the brand
association will be mutually beneficial.
b) Editorial
A strong editorial line up is one of the key features of the
magazine. Adopting a corporate lifestyle angle, The Peak has
managed to bridge the gap between serious business issues
and the more indulgent lifestyle topics of interest to the
wealthy consumer.
The magazine is marketed first as a quality publication providing
its readers with an unbiased and in-depth critique of various
topics. This in turn benefits the advertisers, as we have
built up a religiously loyal group of readers that have been
reading our magazines since its creation coupled with our
management continuing efforts to attract new readers. The
Peak has managed to maintain its existing base of readers,
while increasing the number of new readers.
c) Distribution and Marketing Position
An immediate assurance to potential advertisers is
the fact that The Peak is distributed on a controlled circulation
basis. Complimentary copies are distributed on a monthly basis
to individual readers and corporate companies. In addition
to this, the magazine is readily available in-flight on six
major airlines; Lufthansa,
Cathay Pacific,
Air France, Malaysia
Airlines, United
and British Airways.
The Peak also collaborates closely with the major leading
hotels, business associations and the Diplomatic and Consular
Corps of Singapore to increase its exposure and visibility.
The controlled distribution ensures that all advertisers
enjoy guaranteed exposure to the right target audience: a
wealthy, successful and discerning group of individuals that
appreciates the finer things in life. The Peak has a regional
reach, with editions published in Singapore, Malaysia, Indonesia
and Hong Kong.
d) Media and Marketing Buys
The Peak offers existing and potential client on
existing range of media packages targeted at maximizing advertising
investment. A two pronged approach is taken, where advertisers
are provided with both advertising and branding opportunities
as well as direct marketing strategies.
Campaign advertising buys are always accompanied with the
opportunity of holding exclusive invite only events, allowing
the advertisers direct access with our readers. This in turn
would provide advertisers with an extensive and comprehensive
media marketing solution.
e) Conclusion
With an established track record, The Peak offers
the potential advertisers a unique and workable media solution.
This is an ideal platform that caters to the luxury product
and service market. A leader in its field, The Peak has managed
to maintain and grow its base and reputation.
Please contact The Peak Sales and Marketing team
for further details.
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Singapore
– SPH Magazines Pte Ltd
82 Genting Lane, Media Centre Level 7, Singapore 349567 |
General Manager (Singapore)
Christopher Tay
DID: 6319 3019
Email: christay@sph.com.sg
Group Account Manager, Sales & Marketing
Maria Lim
DID: 65 6319 3025
Email: marialim@sph.com.sg
Senior Account Manager, Sales & Marketing
Daniel Poon
DID: 65 6319 3029
Email: danpoon@sph.com.sg
Account Manager, Sales & Marketing
Ye Xiao Yan
DID: 65 6319 3087
Email:yexy@sph.com.sg
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Hong
Kong – MI Publishing (HK) Co Ltd
Suite
1603, 16/F, Eastern Harbour Centre, 28 Hoi Chak Street, North Point, Hong Kong
Tel: (852) 2156 0322/Fax: (852) 2156 0323 |
General Manager (Hong Kong)
Adrian Chue
DID: 852 2156 7432
Email: adrianc@sph.com.sg
Business Director, Sales & Marketing
Corey Sta Maria
DID: 852 2156 7428
Email: coreysta@sph.com.sg
Manager, Sales & Marketing
Gigi Lau
DID: 852 2156 7489
Email: gigilau@sph.com.sg
Senior Executive
Zoe Leung
DID: 852 2156 7490
Email: zoeleung@sph.com.sg
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Malaysia
– Blu Inc Media Sdn Bhd
Lot 7, Jalan Bersatu 13/4, Section 13, 46200 Petaling Jaya,
Selangor Darul Ehsan, Malaysia
Tel: (603) 7952 7000 Fax: (603) 7960 6448 |
Deputy General Manager (Malaysia)
RA.Ramesh
Email: raramesh@sph.com.sg
Senior Manager, Sales & Marketing
Shirley Kow
Email: shirley.k@mag-incorp.com
Assistant Manager, Sales & Marketing
Michele Tay
Email: michele.tay@mag-incorp.com
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Indonesia
– P.T MI Magazines
Jl HR Rasuna Said Kav. C22 Ged, Pasat Perilman, 3rd Floor,
Jakarta 12940,
Indonesia Tel: 021-527 8815/Fax:021-527 7341 |
General Manager
Alta Irnawansjah
Email: altair@sph.com.sg
Account Manager
Astrid N. Indarwahyudi Email: astridni@sph.com.sg
Assistant Account Manager
Irma Rachmi
Email: irachmi@sph.com.sg
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