Every issue of The Peak, whether in Singapore, Malaysia, Indonesia or Hong Kong, brings a unique mix of information exclusively to the people who are on top of their game.
Defining the finer things in life, The Peak has become an essential guide for the select few to keep abreast of the latest
developments in corporate, professional, social and cultural spheres.
Personality profiles, travel and leisure reports, gastronomy and art reviews, as well as products and services notices are carefully selected from a myriad of information and put together for every issue. The result is an editorial content that is timely, authoritative, relevant and exclusive.
After over 20 years as a leading corporate lifestyle publication, The Peak has reached out to popular readership through newsstand titles as People At The Peak – The Who’s Who of Singapore and The Peak Selections Timepieces.
In addition, special supplements will be launched at regular intervals: The Peak Sanctuary (homes); The Peak Voyages (cars,
airplanes and boats); and The Peak Wealth (personal finance and wealth management).
Aside from editorial expertise, The Peak has a well-regarded vehicle that brings the renowned exclusivity and prestige to corporate events and private functions. Events At The Peak comprises an array of services aimed at brand building and image enhancement.
The Peak is the preferred or partner magazine of such important associations as the Singapore Diplomatic Corps, Young
Entrepreneurs Organisation, Young Presidents Organisation and Ernst & Young Entrepreneur of the Year Award. It is enjoyed by over 14,000 subscribers as well as First and Business Class passengers of Singapore Airlines, Air France and Lufthansa.
The Peak has garnered a very strong base of faithful readers who look forward to receiving every new issue of the magazine. The Peak’s readership profile is predominantly male (73%), with a greater percentage falling within the 30 to 49 years age category (67%). In addition, readers are above average income earners, with about 43% earning in excess of US$200,000 per annum. While The Peak’s readers come from varied and diverse backgrounds, they are nearly all professionals in senior management positions.
81% of respondents read every issue of THE PEAK, and 67% of respondents read at least 9 out of 12 issues of the magazine. Only 1% of respondents read less than 3 issues. 49% of readers have been reading THE PEAK for more than five years and 43% have read the magazine between one and four years. 95% of readers spend between half an hour and two hours reading the magazine each month. Once the magazine has been read by respondents, 25% are kept for future reference, 39% of the magazines are kept in the office reception area, 47% are passed on to other family members, friends and colleagues.
Sections of Interest in The Magazine
55% of respondents enjoyed the Exotic Destinations, followed by Personalities & Profiles (50%), Top Resorts/Lodges (50%) and columns on Leisure (39%), 77% of the respondents found the articles in THE PEAK to be useful and relevant 60% found the layouts and photographs to be excellent.
41% of respondents spent 5 and 10% of their annual income at restaurants, pubs, lounges, while 24% spent between 11 to 20%. 22% spent less than 5%, and 13% spent more than 20% of their annual income.
75% of respondents made trips that were both for leisure and business. Over the last three years, 65% of respondents made trips to holiday resorts, while 56% took short breaks for their holidays.
February 2017 Issue