If You Want To Get Ahead, Get a Club
Flick through the pages of most golf magazines these days and, in addition to ads for the latest "go-further" golf balls and "hit-straighter" drivers, you will now find ads for Rolex, Patek Philippe, Mont Blanc, Corum and Breitling watches.
Also likely to be on prominent display are ads for the latest Mercedes-Benz M-Class car, Bally and Ermenegildo Zegna fashion, Bvlgari jewellery, Samsonite luggage, and Graf Von Faber-Castell and Mont Blanc pens.
You are also likely to find articles about the finest restaurants, cars and fashion accessories that seem to have nothing to do with the game of golf. All of this is because golf has become associated with luxury, from luxurious golf resorts on exotic islands through luxurious real estate surrounding high-end golf courses to luxury golf clubs made of gold by the Japanese company Honma.
It’s hardly surprising that golf has become the luxury sport. It’s always been a rich person’s sport and, despite some success in opening the game up to the average person, particularly in the West, it’s still very much a rich person’s sport, especially in Asia. And rich people like luxury.
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