READERSHIP PROFILE
The Peak has garnered a very strong base of faithful readers
who look forward to receiving every new issue of the magazine.
The Peak’s readership profile is predominantly male (73%),
with a greater percentage falling within the 30 to 49 years
age category (67%). In addition, readers are above average income
earners, with about 43% earning in excess of US$200,000 per
annum. While The Peak’s readers come from varied and diverse
backgrounds, they are nearly all professionals in senior management
positions.
READERSHIP PATTERNS
81% of respondents read every issue of THE PEAK, and 67% of
respondents read at least 9 out of 12 issues of the magazine.
Only 1% of respondents read less than 3 issues. 49% of readers
have been reading THE PEAK for more than five years and 43%
have read the magazine between one and four years. 95% of
readers spend between half an hour and two hours reading the
magazine each month. Once the magazine has been read by respondents,
25% are kept for future reference, 39% of the magazines are
kept in the office reception area, 47% are passed on to other
family members, friends and colleagues.
SECTIONS OF INTEREST IN THE MAGAZINE
55% of respondents enjoyed the Exotic Destinations, followed
by Personalities & Profiles (50%), Top Resorts/Lodges
(50%) and columns on Leisure (39%)
77% of the respondents found the articles in THE PEAK to be
useful and relevant 60% found the layouts and photographs
to be excellent.
CONSUMPTION PATTERNS
41% of respondents spent 5 and 10% of their annual income
at restaurants, pubs, lounges, while 24% spent between 11
to 20%. 22% spent less than 5%, and 13% spent more than 20%
of their annual income.
TRAVEL PATTERNS
75% of respondents made trips that were both for leisure and
business. Over the last three years, 65% of respondents made
trips to holiday resorts, while 56% took short breaks for
their holidays.
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