Home Eco-nomics
Consumers want luxury home appliance that are environmentally friendly.
Jean Dufour, Chief Sales and Marketing Officer at BSH, the distributor
of high-end brands like Gaggenau, talks about the latest trends.
Can you tell us more about the BSH Group?
It is a joint venture between Bosch and Siemens that specialises in
home appliances. We also carry the luxury brands Gaggenau and Neff.
How do you make your kitchen more eco-friendly?
Choose a refrigerator that fits your storage needs and has the best
energy rating. It consumes the most energy as it runs 24 hours a day,
365 days a year. Then comes the washing machine. A front loader uses by
far less water and energy than a top-loading one. It cleans much better
too. Use a dishwasher as new generation machines use less than 11
litres of water per wash and less power for warm water. Lastly, use an
induction cooker as they are more efficient by not wasting energy
heating up the surroundings.
What new green technologies will emerge?
When you use the dishwasher, there will be clean water left from the
last rinse cycle. We are exploring the possibility of keeping that in a
reservoir to use it in the first cycle on the next wash. This reduces
water consumption by two litres. Also, we are working on a way to
extract the water collected from a tumble dryer to be used in the
washing machine.
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White Collared Fighters
Today’s corporate warriors are taking their battles out of the
boardroom and into the ring in the form of more exotic, and often more
violent, forms of martial arts.
For years, speak of Kung Fu and one either conjured up an image of guys
with dragons tattooed on their backs performing secretive rituals in
incense smoke-filled rooms or a wise sifu telling his apprentice that,
after 20 years of training, he is finally ready to “go down the hill”
to avenge the murder of his father. Not anymore. Today, there is an
explosion in martial arts’ popularity among busy white-collared
professionals who take up combat sports to stay fit and its image has
been totally revamped.
In fact, the martial arts these busy professionals are interested in
include none of the old staples such as Judo, Karate, Aikido, Taekwondo
or Wing Chun. Instead, they are learning Brazilian Jiu-Jitsu (BJJ),
Muay Thai and lately, Commando Krav Maga (CKM). The world of combat
sports today is dominated by ultra-violent mixed-martial arts
tournaments that incorporate martial arts like Muay Thai and BJJ.
Once considered niche underground events, MMA tournaments like Ultimate
Fighting Championships have turned mainstream and have overtaken more
traditional spectator sports like boxing. This has led to many,
including white-collar types, to take up these newer forms of fighting.
“Eighty-five percent of our members are high-level executives,” says
Chatri Sityodtong, managing director of the recently opened Evolve
Mixed Martial Arts. “Instead of running on a treadmill in a gym, they
come here for dynamic exercises in a fun and safe environment.”
Sityodtong, himself an entrepreneur armed with a Harvard MBA, has
practiced Muay Thai for 20 years.
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Transforming Space
From holding rock concerts and chess competitions at its business parks
to entering new markets at a breakneck pace, Ascendas has been at the
forefront of the business and industrial space sector in Asia.
The company’s CEO Chong Siak Ching has led the organisation as its
president and CEO since its creation in 2001 as an offshoot of JTC
Corp. Whatever their initial reservations – she has occasionally been
mistaken for the secretary during her overseas forays - senior
executives and government officials from Manila to Mumbai have had to
learn to deal with the woman behind Ascendas’ phenomenal growth in the
past eight years. More often than not, they have benefited from her
counsel.
The company’s groundbreaking forays into India and the real estate
investment trust (reit) business - high risk bets that have paid off
handsomely – have distinguished Chong’s leadership and contributed to
her winning the Outstanding CEO of the Year at this year’s Singapore
Business Awards.
In person, she comes across as calm and unassuming, but also
clearly passionate about her company and its goals. These traits have
served her well in growing her company into Asia’s leading provider of
business space. The numbers speak for themselves. From running two
properties in Singapore, Ascendas now has investments in 10 countries
and 33 cities. Its assets under management has grown at a breakneck
speed, increasing eight-fold from $1.2 billion to around $9 billion.
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July 2009 Issue
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